The logo becomes “mark” when it is registered with a dedicated office and becomes an identification of one particular company or product.
It may be formed only by company name or the name or a slogan or an image. Often, the logo becomes almost more famous name, just enough so that the graphic symbol to identify the company.
The logo must reflect the theme, objectives and target the company or product, so it’s always good to clarify through a briefing with the client all these issues and produce paper first drafts and ideas. It must also enclose a symbol or picture of the mission or characteristics of the product.Now lets see,
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